Let’s find out what it requires for creating a great website interface that can enhance user experience.
The design of your website is more important for conversions than you might assume.
No matter how great content you have or the best conversion-boosting tactics in place, if your web design is messy and crap, it will just reduce your traffic.
For example, poor navigation, cluttered typography, and asymmetrical patterns can make your web pages look complicated and confusing as well.
The solution lies in the UI of your website.
UI or User Interface determines how human will interact with your website. Easy and streamlined web design ensures great user experience as visitors can easily navigate through the website.
With that in mind here are some simple tips for improving the UI of your website.
1. Follow the “Law of Clarity:
No matter how great website you have, a cluttered design will be a huge turn off for your visitors. Using too many things will just mess up the page.
It just makes it challenging for your visitor to understand your message as soon as they see the page.
They may not be able to take action due to this confusion. In this scenario, they might miss your important sale boosting CTAs or pages like email subscription or buying. People often leave things they cannot understand. That’s why you should try to keep your web page clean, concise and to the point.
Here are some points to create a neat and clean web design.
· Use only one or two typefaces.
· Work over the page layout’s elements like sidebars, scrolling type, and alignment.
· Make sure to leave a “white space”.
2. Identify Your Target Audience:
Your target audience also comes into play when it comes to determining the right UI. After all, UI or User Interface means to create a user interface for your users.
Therefore, it is obvious to keep your target audience in mind while creating a design.
These below-given points help you determine the right audience of your website:
Who are the people that visit your website? Your design is aimed at what kind of visitors? Are they seniors citizens? Are they professionals? Are they parents? Are they retail store?
Once you have decided on your target audience, it is time to design your webpage accordingly. The basic thing is to get started with typography.
For example, use simple fonts for a law firm website as Comic Sans font or some bubbly colours only make them look ridiculous. For a fitness centre’s website, use big and bold font evokes a sense of strength while a weight loss supplement company might like thin and narrow lettering to unleash a vibe of weight loss.
The point is here to choose the right page’s elements for your target audience.
Read Also: Top UI Animations for Your Mobile App
3. How People Use Your Interface:
Another important point to keep in mind while designing your interface!
With the boom of touch-based devices, it’s a more important concern than you might consider.
The websites and apps are used in two ways—direct interaction with an element and indirect interaction with an element.
Tapping, swapping (a card), dragging and dropping are some examples of direct interactions.
The examples of indirect interactions are pointing and clicking with a mouse, using key commands/shortcuts, typing, and drawing. Here you need to identify your users and the devices they use.
For example, a senior with limited manual dexterity may not use your swiping feature.
4. Stay Consistent:
Is your web page look consisted?
Your users need to know that once they learn to do something, they will be able to repeat it. You need to stay consistent with your layout, language, and design. It will help your users understand how things will work, enhancing their experience with your website.
5. Take Care of Visual Hierarchy:
Does your interface let the user focus on what is most important?
Make sure the elements of your page work together so that they can create an easy understanding. An effective visual hierarchy will minimize the appearance of complexity.
6. Choose the Right Colour Scheme:
Users respond to the colours differently. Each colour unleashes a different emotional impact.
For example, blue is known for evoking trust and intelligence while red is the colour of energy and passion. Gold stands for luxury and prestige. Yellow enhances warmth while pink represents feminism. Orange is used for evoking vibrancy and happiness.
This way, each colour has a different kind of impact on the users and may influence their behaviours. Therefore, avoid choosing the colour scheme randomly or just because it is looking good on a website.
So you must have understood the principles of an effective user interface. Well, it can be just the tip of the iceberg as there are many more things to follow. However, these basics help you keep the things right when it comes to designing a successful UI for your website.
What do you think? Drop your opinions to the comment box given below!