Apps are deleted within
5.8 days of installation—this is what Adjust,
a leading mobile marketing company, found after analyzing 8 billion apps from
January to July 2018.
Low storage can be an issue. But the biggest culprits, according to the report, are poor user experience and inefficiency of the apps. Successful mobile apps take care of the same things to gain user trust and stay competitive as well.
Things to Consider for Better Mobile UX
To make sure your app or mobile site go well with user experience, work over its usability, value, credibility and accessibility. Here’s how…
1. Is it Specific to Your User Goals?
How your mobile app or
mobile website will help the users? Will it meet their needs when they are on
the go? Will it load quickly even with the slow Internet connectivity?
Considering your user’s goals is important. It is not all about placing services or products over the page. Make sure everything is tailored to the common scenarios of your user, not just to their needs. In other words, determine the purpose of your user and set your interface accordingly. Keep it simple for them to do the things by building the interface around their requirements and a mobile app prototype tool can help you with that. It helps the developers and designers determine the functionality and performance of an app even before the actual release.
2. Provide a Useful Search Function:
A search bar over a mobile webpage is as important as other functions.
Most users are in a rush and would like to get information right away instead of going through a huge menu. With a search bar, users can find things quickly. The search bar should be visible on each page. Besides, it should be advanced enough to make the search to the misspelt keywords as close as possible.
3. Work Over the Speed:
No matter how good content is on the board, the load time of your mobile site does matter. Over 53% of visitors abandon a mobile site that takes more than 3 seconds to load! That’s a great turn off you should avoid. Slow load time would only test the user’s patience, thereby ruining their experience.
Therefore, work over the speed to your mobile site. And here are some tips to do that…
- Reduce
the number of JavaScript and CSS files. - Use
tools like Gzip to compress the file size. - Compress
the images. - Check
the speed of your mobile site more often.
4. Clear Call to Action Buttons and Icons:
Interface icons like CTA buttons and social media icons guide users through the page, enhance the aesthetic of the overall design and maintain visual consistency.
Make sure your page includes the essential icons for…
- Online
support or sales chat - Social
media icons - Booking
or Opting for Services - Video
Call - Contact
Keep in mind that icons or buttons should serve a purpose. They are not a decorative piece. Use them only when you want to prompt a user to take action or communicate a concept to them. (Learn more about design principles of web products like app here.)
5. Keep it Simple and Easy to Navigate:
Mobile screens are smaller than their desktop counterparts. Stuffing the screen with too much information can either distract or confuse the users and can do both things. Aim to make a mobile site that allows the users to navigate the site easily by minimizing the inclusion of frames and tables. All you need to strike a balance between content and navigation.
Here’s how…
- Avoid
showing excessive information on the page. The other parts of the information
can be placed over secondary pages. - Prioritize
the things users look for. - Place
important features like menu options and back to home screen sign at each page.
- Avoid
using form fields more than 6. Fewer fields make the page look de-cluttered and
streamlined as well.
6. Create Mobile Friendly Content:
Reading on the mobile screen feels different than reading from a large screen of a desktop monitor. Be extremely careful regarding the creation and placement of the text.
Therefore, make sure to…
- Create exciting and precise headlines.
- Divide the text into chunks.
- User shorter alternatives for the long phrases
- Keep the font size no less than 16 pixels. Avoid using quirky fonts.
- Avoid jargons.
With the help of these tips, you can ensure a better UX with your mobile design. But it doesn’t mean that you follow the things mechanically. Remember, it is not a cheat sheet. Always be thinking about what the user wants from your mobile site and how you can improve his experience as possible. And one more thing—always test the things constantly so that you get better insights.
Read Also: Top 7 Techniques for Effective UX Research
What do you think? Please
let us know by commenting below.
