May 14, 2021

Athar Majeed

What is the definition of Design Thinking Process ?

What if I told you that design is currently going through an evolutionary process? You'll be interested to find out what it is, I'm sure. It's referred to as design thinking.

I'm inclined to have the exact boring, repetitive definition to define design thinking. Still, I know I won't be successful in persuading you of the importance of design thinking in the growth of technology.

As a result, I'm going to start from the beginning:
Design thinking is a process that is constantly growing and can revolutionize how we design goods, services, strategies, and strategic initiatives.

Why do Designers employ a Creative Desing Thinking Methodology?

Designers employ creative design thinking methodology or process to address complicated challenges and provide desired solutions for clients. It uses argument, creativity, insight, and systematic thinking to investigate what might be and produce desirable outcomes that benefit the consumer.

Design Thinking has a long and illustrious history.

It is a widely held belief that design thinking is a recent development. Still, in reality, the Monuments, bridges, vehicles, and subway systems are all examples of the results of design thinking methods that have been in use for centuries.
Throughout history, sound designers have used a human-centred creative process to develop meaningful and successful customer solutions.

How Design Thinking was Evolved?

Standardization was required before large enterprises could embrace this technique as a matter of principle.
Design thinking, a structured framework for applying the creative design process to traditional business concerns, comes to the rescue here.

What early examples of design thinking?

When Charles and Ray Eames were creating chairs in the early 1900s, they practiced "learning by doing," investigating a variety of demands and limits before coming up with their Eames chairs, which are still in production today, seventy years after their invention.
When it came to clothing design in the 1960s, Jean Muir was well-known for taking a "common sense" approach to it and emphasizing the feeling of her clothes while wearing them as much as the way they seemed to others.
These designers were trailblazers in their respective fields.
Their efforts might be considered early examples of design thinking because they each established a profound grasp of their users' lifestyles and unmet requirements through research and experimentation.

"We're always seeing, but we're never truly seeing," says Milton Glaser, the designer behind the iconic I NY logo.

What is the IDEO Design Thinking process?

David Kelley and Tim Brown of IDEO and Roger Martin invented the term "design thinking" in the 1990s. Design thinking was a coherent concept encompassing methodologies and ideas that had been simmering for years into one unified notion.

Design thinking was a coherent concept that encompassed methodologies and ideas that had been simmering for years into one single, unified notion.

Design Thinking Process Intent

To truly absorb anything and become fully conscious of it, you must pay attention to it in its whole."
Corporations have been forced to develop solutions that do not suit the actual wants of their clients as a result of this current design application.
Therefore, several of these organizations shifted their designers from the conclusion of product development when their input is restricted to the beginning of the product development process, where their contribution is more significant.
The human-centric design has proven to be a differentiator for these organizations, which have reaped the financial benefits of developing products influenced by human needs.

Why is design thinking important for business?

Design thinking assists corporations in better identifying, comprehending, and addressing challenges that affect them and their customers. It emphasizes solutions on methods, as well as creative thinking over standards.

However, based on the above-detailed definition, management is a fantastic method to embrace, not just designers. As a customer experience manager, the process enables you to think from the customers' point of view. How is the customer's life doing, and how did they come into contact with the company?
Customers drive the marketplace. Your products and services should provide value to their lives and suit their demands.

Why is design thinking so crucial as an entrepreneurial skill

Along the road to organizational success and in search of market growth, Design Thinking provides a framework for developers to incorporate a systemic methodology for problem solving and strategies.

Thus promoting 'out-of-the-box thought-process' that leads to the development of the perfect functions and applications for the right people.

The design thinking process aims to reduce the uncertainty and possibility of creativity by focusing on observations from real-world experiences rather than empirical evidence or consumer study. Design Thinking is a "Creative Problem Solving Process."

What is Desing Thinking Holistic approach?

A holistic approach can be Classified as taking into the context a broader image. Design thinking works best when dealing with situations that have many facets of variables.
It is viewed as a complete strategy or holistic approach for addressing issues with no clear solution.
Furthermore, design thinking is most effective when developing an understanding of complex situations.

What are the Seven Steps in the Design Thinking process?

  • Stage 1: Understanding your Customer
  • Stage 2: Define the problem
  • Stage 3: Research the problem
  • Stage 4: Ideation
  • Stage 5: Prototype
  • Stage 6: Test and Implement the solution
  • Stage 7: Learn and practice

Design Thinking Process Steps Explanation

We have already seen design thinking work on the digital front, and only time will tell how markets will adapt to facilitate convenient user engagement in real life.
Design thinking is here to stay, and if you want to incorporate it into your organization, the first approach is to become familiar with its stages.

Stage 1: Understanding your Customer.

First, it is essential to comprehend your end-user because they are at the center of your design thought process.
Empathize with them to completely comprehend their experiences with your products and services.

Observe and communicate with them as much as possible to understand their feelings and thoughts towards you.
Your goal should be to experience your products and services in the same manner they have before or better.

Example for Design Thinking Education

Consider the following scenario: you want to improve the onboarding process for new users. During this phase, you will speak with a variety of real-world users. Make direct observations of what they are doing, how they think, and what they want, and ask yourself questions like 'what motivates or discourages users?' or 'where do users encounter frustration?' To properly understand your consumers and their viewpoints, you must first collect enough observations to allow you to begin to sympathize with them.

Stage 2: Defining the problem.

Combine all of your findings and look for areas where your users are experiencing difficulties.
As you identify the demands of your users, begin to identify areas where innovation could be implemented.

You now have a better understanding of your customer and can identify the issues they are experiencing.
It is critical to characterize the difficulties and identify the components that will lead to success.
You will not be able to tell when you will get to your destination if you do not. A well-articulated problem statement will set the pace of the entire procedure.

Example of Define in Design Thinking Process

Take the case of the new employee orientation once more.
Use the information collected during the empathize phase to explore new opportunities during the define phase.

Analyze all of your findings and make comparisons between them and the recent experiences of your consumers.
Is there still a common complaint shared by a large number of distinct users?

Identify any unique customer requirements.

Stage 3: Research the problem.

No stone should go unmet in your search for solutions to those challenges; go back to earlier work performed in that area. Research may assist you in understanding the origins of a specific issue, verified and established solutions, and the result.
As you conduct your research, you must make sense of all you discover, but on the other hand, there is a new problem, and you will now have the possibility to record it carefully.

Stage 4: Ideation.

Gather as many wacky and imaginative ideas as you can to help you meet the special customer needs you found during the research and define phase.
Allow yourself and your team complete freedom; no concept is too ridiculous, and quantity takes precedence over quality.
Put your creativity and instincts into action now that the research results have been established.
Hold brainstorming sessions with other managers and staff to generate ideas for potential answers to the challenges that have been highlighted.

Don't restrict yourself to the obvious answers; instead, dive deep, exploring concepts that may appear impossible to achieve.

However, at this point, the goal is to provide a diverse set of possibilities to choose from.
Invite every member to compile a set of ideas and note them in any case

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Stage 5: Prototype.

Real-world, visual demonstrations of a portion of your concepts should be created.
The purpose of this phase is to figure out which elements of your strategies work?

Which strategies don't function at this point?
As a result of receiving comments about the prototypes, you can continue to assess the potential impact of your ideas against their viability.

Design Thinking Process Prototype Example

Let's take the example of a new landing page design.

Draw out a wireframe and get feedback internally. Change it based on feedback, then prototype it again in quick and dirty code. Then, please share it with another group of people.

Stage 6: Test and Implementing the solution.

Unless you cannot put the appropriate solutions into action, the entire procedure will be in vain, as previously said.
Begin with some of the most potent solutions among the prototypes that have been selected.
Concentrate not just on the practical aspects of the ideas but also on the ones that will impact the subject at hand.
To receive feedback, you should return to your users after you have implemented the prototypes.
'Does this solution suit the needs of the users?' you should question yourself.
'Has this made a difference in how they feel, perceive, or perform their jobs?" keep track of the outcomes of consumer interactions.

Design Thinking Process Test Example

Let us retake the example of a new landing page design

Show the prototype to your clients and see if it delivers the results you want it to achieve. Does the user's point of view change during the orientation process?
Is the new landing page resulting in more time and money being invested in your website? As you go about putting your idea into action, keep testing along the process.

Stage 7: Learn and practice.

Finally, perhaps most crucially, discover from your customers.
Which ideas were influential in addressing the problem quickly?
Which of these did not?
Which ones needed to be tweaked the most?
The purpose is to maximize the quality of our prototypes so that they are the best viable outcomes.
After conducting your assessment, don't just stop there; use the information to enhance the prototypes for the consumer's benefit.

What are the Limitations of design thinking process?

The Design Thinking scorecard does not appear to be in good shape for long-term, significant, commercial innovation.

This unfantastic reality is that creating an excellent innovation growth engine will necessitate the transformation of your organization and the discovery of new ways to overcome the limits of your business, industry, and market.
And that is not easy.

What is the biggest obstacle to design thinking?

Design Thinking is an overly general framework heavily reliant on imagination: it is more concerned with producing new ideas than comprehending how they could work.

Whenever you return from a brainstorming session, it is doubtful you have accomplished any significant invention, at least not of the kind that will significantly improve the overall fortunes of your company.
It frequently undervalues the importance of the strategic context in which particular industries and marketplaces operate.

What are the Restrictions of Design thinking?

The truth is that it's simple to come up with fabulous, intelligent ideas when there aren't any understanding restrictions to contend with, but this is also where the truly transforming ideas are most likely to be found.
Finding fresh ways to address the requirements of your clients is more complicated than it appears.
Design Thinking is excellent at winning hearts and minds, but it falls short when it comes to the big prize of innovation.

What design thinking can't do?

This is since being customer-focused first and worrying about the complicated stuff later is no longer sufficient.

Design Thinking is not a word we use at Made by Many, although we have utilized many, though not all, of something like the terms listed above. Instead, we refer to what we do as "Design Thinking."

Essentially, a full-stack strategy is required for universe-denting innovation, which does not prioritize design above other disciplines and does not treat those disciplines as decision-making difficulties or things to work out later on.

What are the Disadvantages of Desing Thinknig Process?

As a result, classical Creative Thinking is just like the new waterfall: it is too linear, slow, and stupid to be effective.
Complete Design Thinking is much more effective because it helps bring people from various disciplines together into a unified, militarized team that brings merge thinking to exert on a problem at the same time. Successful organizations, computer scientists, industrial designers, human insights, and interaction designers are all Full-Stack Design Thinking team members.

Failures of Design Thinking approach?

It is a human-centered approach. Still, it has been significantly enhanced in terms of potency and capabilities, mainly when applied to broader commercial contexts, real-world restrictions, and externalities (such as environmental factors).

What are the advantages of the design thinking approach ?

We use it at Made by Many because it is a technology that was invented able to target the entire problem space at the same time, and in doing so, we have made significant strides forward through the stack as the whole of something like the problem and solution by simply "creating stuff."

The challenging part is calculating the return on investment (ROI) from innovation activities, but not unattainable.
To successfully introduce Design Thinking to the business, you will almost certainly need to support critical stakeholders.
When resources are limited, managers tend to view development ventures through a narrow prism of limitations.
It is vital to define the merits of the strategy as they relate to the business difficulties that your firm is facing to succeed.
For starters, when Design Thinking is adequately implemented, it can result in various physical and intangible benefits.

Physical advantages

Acquiring significant perceptions of the customers by analysis, conversations, compassion maps, and personalities is a critical component of every marketing strategy.

Performing market feasibility studies on a variety of different concepts

Constructing user interface prototypes and storyboards to depict a graphical interface for digital content or an encounter inside a particular business situation

Building prototypes that may test ideas with clients, gain buy-in from stakeholders, or display during roadshows is a common task.

"Our organization already creates these types of outputs," you may be thinking, and you are not alone in your thought process.
Many firms have an ideation process carried out by their business plan or creative departments, among other things.
It is my challenge to you to consider how the potential advantages of Design Thinking can aid your corporation in this situation.

Soft Benefits

it will help in getting a fresh set of eyes on things

Moving people and groups beyond their boundaries

Improving production by the use of faster turnaround times

Enhancing the effectiveness through the use of a well-defined methodology

The ability to step back each day and consider the broader context

What is Design Thinking Strategy?

It's a strategy typically used in a Design Thinking workshop that everyone can start fixing a corporation or creative challenge. Although there are different strategies to Design Thinking based on who demonstrates it, the method typically comes down to the following five phases.

This is a non-linear mechanism that comprises five steps:

What are the 5 Stages of Design Thinking Process?

  1. Empathize
  2. Define
  3. Ideate
  4. Prototype and
  5. Test

Stage one in Design Thinking Process

The first step of any Design Thinking initiative requires an empathetic interpretation of the issue you attempt to address with consumer and market research.


This phase in the design thinking system allows us to put aside our expectations and partake in the complexity of the issue we address.

This specific issue defines who would bring a valuable remedy and which specialists can help shed some light on how the problem is addressed. This consumer analysis will try to determine the needs and expectations of the end-user about a specific issue.

This stage aims for the teams behind the process to 'become a customer,' putting aside their pre-existing ideas about the issue to address the unaddressed or unconsidered expectations of people who typically encounter it.

Read Also: 17 Tips to Improve Design Thinking

Stage two of the Design thinking Process

Define the problem, then understand its outcomes. The definition of a good and practical issue statement, which the designer will solve, is crucial for the Design Thinking process.


The experiences and insights gained during the Empathize stage are compiled and evaluated to identify the main issues at hand. Like the first step, this phase aims at developing a perception that can generate a detailed understanding. As they merge their experience and expertise, the teams seek to frame the problem in a human-centered manner and create a defining 'problem-statement.'

In this stage, we integrate and review the analysis to derive conclusions from the data to help identify our problem statement and guide proposals in step three. The corresponding issue statement will be described in human-centered terminology rather than focused solely on market goals. From this one, the team goes to the third step of Design Thinking, Ideate.

Stage 3 of Design Thinking Process

In this stage, designers generate ideas in the form of questions, solutions through creative and curious activities like brainstorming sessions and the worst possible idea.  Ideation is the phase in the design process in which you focus on the production of ideas.

What are the two parts of step 3 in the design thinking process?

Information interpretation and problem definition and the concept both cause problem solutions to be generated. This intersection is reflected in the types of methodologies used throughout these two phases by design teams. In all stages, for instance,  "How Might We" inquiries are widely employed.


This step of the Design Thinking process is more about the generation of ideas. Here now, teams use the insights they have collected in the previous runs to shape rational ideas.

The objective is to come up with as many ideas as feasible, thinking "outside the box" to identify potential alternatives to the problem statement described in the second stage. Embracing the mindset that 'there are no wrong solutions' at the beginning of this phase allows teams to participate in open imagination and extend the issue field.

After the stage of ideation, the teams should have defined the best solutions for resolving the issue.

Ideation process steps

  1.  identify your problem.
  2. Blueprint for defining your problem and goals.
  3. Finding incentive research.
  4. Use strategies of ideation.
  5. Screen and write down your ideas objectively.

Stage 4 in the design thinking process

The fourth phase is where your prototype is taken to collect users' feedback in this innovation process. To assess consumer feedback and find out from it, you can launch a primary marketing campaign.


In the fourth phase of the Design Thinking method, you transform your designs from the third stage into prototypes. A prototype is a scaled-down variant of a new product or service — be it a basic cardboard model or a more engaging bitmap picture. It emphasizes creativity and provides an impetus to improve by doing so. Here, the team can generate a range of scaled-down iterations of the development project or attributes embedded inside it centered on the shortlist described during the third stage. It is necessary to remember that this step is not about reinforcing finished concepts but about enhancing, re-examining, or dismissing ideas generated in the preceding steps on the grounds of the user interface.

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The fifth and final step is a process of iteration. Here, the team checks the designs produced in the fourth step to see how well they fix the issue found throughout steps one and two. The outcomes created during this step should be used to make significant changes and modifications, reframe problems, and perhaps update the users' perceptions.  The findings produced during this step are also used to reevaluate issues, terms of usage, what and how people perceive, respond and feel, and empathize. Changes and adjustments are considered during this process to rule out alternative approaches to obtain a good, general understanding of the system and its users. The team can continue working on this step once they have the outcome they require.


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